Simon Fuller, who created Pop Idol and American Idol and launched The Spice Women, has teamed up with TikTok to search out the following large pop group.
In a contemporary twist on the expertise present format, wannabes will have the ability to audition through the video-sharing app.
Fuller mentioned the method would create the “most related pop group ever”.
He mentioned: “TikTok has empowered self-expression and creativity and captured the hearts and minds of tons of of thousands and thousands of passionate customers.”
‘The following stage of pop fandom’
The British impresario added: “The following technology of pop stars have eagerly embraced the platform.
“With the assistance of the TikTok viewers, I’ll convey collectively a line-up of unimaginable artists to form the following stage of pop fandom.
“This would be the most related pop group ever, thriving on each platform and sharing their expertise and constructive vitality with the world.”
New music stars like Mxmtoon and hit tracks like Doja Cat’s Say So, DaBaby’s Rockstar and Megan Thee Stallion’s Savage have all damaged by after being broadly shared on TikTok.
Dance challenges on the platform have additionally enabled established stars like Jennifer Lopez, Justin Bieber and Lizzo to have their songs related to the most recent on-line crazes.
“Along with Simon Fuller, now we have the chance to search out the following stars, lots of whom are on TikTok in the present day, and empower them to develop into a cultural phenomenon,” mentioned the corporate’s CEO Kevin Mayer.
The announcement comes after US Current Donald Trump gave US corporations 45 days to cease doing enterprise with the Chinese language-owned app. Fuller’s XIX Leisure lists its headquarters as Los Angeles and London.